I think some of this is really funny

Holographs are created by mixing reflected laser light with a second laser beam to lay down a static image – typically a lengthy, complicated and delicate process.

Actually, an undergrad physicist can do it pretty easily. I know, because I’ve made holograms in lab this year. About 3-4 weeks ago, as a matter of fact. I feel that this is probably another science story where they’ve oversimplified it to the point of pointlessness. If that makes sense. I might see if I can dig out the original article from Nature later.

BBC NEWS | Technology | Holographic displays step closer